Right made simple

A Cargill Branded Feed innovation.

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Cargill Branded Feed introduced OneTrak to simplify and improve the dairy ration and the operation.
OneTrak represented a very different approach to nutrition and operational efficiency.
It was a unique solution to solve issues that weren’t seen as issues.
We looked past accepted conventional thinking and introduced something new, and better.
What we saw A zooming text effect displaying "What we saw" What we saw

What we saw

Traditional dairy rations used grain-based diets to maximize energy through starch. Each ration was custom and used many different ingredients, creating inefficiency in procurement, difficulty in making the ration, and often an inconsistent product.

While this approach was accepted as the right approach, we pursued solutions to improve and simplify it.

Traditional rations ran the risk of causing digestive issues from too much starch—leading to an imbalance in rumen bacteria.

This could limit intake and nutrient utilization of the diet—resulting in less energy. 

And the entire process was inefficient and often resulted in inconsistent nutrition across the entire herd.

What we did A zooming text effect displaying "What we did" What we did

What
we did

We focused on simplifying the entire process to improve efficiency and consistency with a macro-ingredient to maximize digestive health and energy.

We replaced a portion of the diet

with highly digestible corn bran, nutrient-dense steep and SEM, and bypass protein for a unique new ingredient.

OneTrak successfully stabilized rumen pH—

allowing for a greater population of beneficial bacteria and greater nutrient utilization of the entire diet.

This resulted in an average increase of three to five pounds

of energy-corrected milk per head, per day and a $0.25 to $0.75 increase in IOFC per head, per day.

What’s the operational impact? A zooming text effect displaying "What’s the operational impact?" What’s the operational impact?

What’s the
operational
impact?

Fed at 40% of the diet, OneTrak greatly simplifies the ration and improves overall consistency of the diet across the herd.

OneTrak reduces  inefficiencies worry inconsistency shortages

With less to mix, OneTrak works with on-farm ingredients and uncomplicates the ration, saving operational time for procurement and batching.

By managing production, inventory, and logistics, our customers never need to be concerned about OneTrak being there. It just is.

We also put in place a process to ensure a consistent nutrient profile and eliminate this typical concern. This consistency is a welcome benefit to our dairy customers.

Our delivery model brings peace of mind to our customers by ensuring availability and consistent supply.

A new service experience

Cargill Branded Feed saw an opportunity to deliver a better experience to our customers. As a sole supplier for our unique ingredient, we created brand promises to not just allay concerns with typical ingredient supply, but create a partnership that delivers real value.

01

Reliable Supply

OneTrak is shipped directly to farms by our team of inventory-management specialists who ensure customers never run out of feed.

02

Reliable Quality

OneTrak is guaranteed to be consistent. Every load is quality-tested for the expected nutrition and formulation every time.

Dig into the science and research behind our innovative product.

Our desire to find a better way to feed dairy cows led to discoveries that have reshaped thinking and transformed conventional practices.

OneTrak is just one of the many innovative brands from Cargill Branded Feed—a unique business unit within Cargill dedicated to the discovery of better ways to feed animals.